Shawn Martin
A marketing / creative consultant based out of Richmond, VA.I provide complete marketing solutions from creative direction and creation to data analysis.
We're going to be best friends.
Recent Works
Elephant Email Design
Elephant Email Design System
As part of the communications strategy I developed for Elephant Insurance, I created a new email design system to be more consistent with our brand standards and other channels while increasing engagement.
Key Performance Indicators:
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Increase customer engagement in email.
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Increase customer retention.
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Increase customer payment success.
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Decrease unnecessary customer calls to the call center.
To achieve these targets we created this design system to:
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Tailor communications to each customer by utilizing dynamic content blocks.
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Use a better visual hierarchy to increase legibility for important information such as payment amounts and due dates.
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Use new visual indicators such as warning banners when accounts are past due / at risk of lapsing coverage.
Outcomes:
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50% increase in overall click-through rate for email.
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45% reduction in unsubscriptions for acquisition emails.
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10% reduction to our call center for newly onboarded customers.
Elephant Brand Strategy
Punch.
Punch. - Time Management
Punch is a time management mobile prototype created for a client in the financial services industry. Punch focuses on providing a simple but robust solution for small businesses that can be quickly and easily used.
Punch’s target is to provide a quick to use solution for employees and small business owners. Punch would export data to expedite the payroll process for the client. Another target for Punch is to use geographical data to prevent employees from clocking in incorrect and increase security.
A lo-fi prototype was developed and lacks custom transitions and animations. We are currently working to test the concept and assess the risk points.
ComServe Wireless
ComServe Wireless
ComServe Wireless is an Authorized Verizon Retailer located throughout Virginia. While Marketing Manager, I was tasked with creating a new brand identity for the company. I was inspired by the speed of our sister company, Precision Performance Motorsports, and the simplicity of our parent brand, Verizon.
The ComServe Wireless brandmark has been present on racecars in NASCAR and Lamborghini Super Trofeo.
PPM
Precision Performance Motorsports
A brand identity created for Precision Performance Motorsports (PPM), a sports car team that provides housing, service, and repair of Lamborghini Super Trofeo/GT3 race cars.
Hello Neighbor
Hello Neighbor
Hello neighbor, is a marketing campaign that I created at ComServe Wireless to generate awareness for the opening of our new locations.
The campaign consisted of paid Facebook ads, direct mailers, coupons distrubted at events, and door hangers distrubted to local apartment complexes.
STEM Activity Book
RamHacks
RamHacks
RamHacks is a 24 hour programming marathon ("hackathon") that is held annually in the fall at VCU School of Engineering. I was a co-cordinator for the event's inaugural year.
My main role in this project was leading up the marketing efforts by creating the brand, collateral, directing event media, securing branded giveaways, and advertising. I also assisted with securing sponsorship and general logistics for the event.
Sustaining Momentum
Career Fair
Career Fair
The VCU School of Engineering hosts a biannual Career Fair to connect employeers with students.
While working at VCU School of Engineering I was responsible for creating the brand for the event, collateral, advertising, and principle event photography.
The advertising was ran in the Richmond Times-Dispatch in print and online. After each print advertisment was ran (and during each digital advertisement impression period) registration for the event spiked. This resulted in the largest participation of employers up until that point in time. Subsequent events had to be held in a larger venue due to the increased number of participants.
Photography
